The purpose of INNSAI MONITOR is to understand the structural change. Specifically, to have a holistic understanding of the future business model and its transformation from the present, in order to encourage internal strategic debates and foster attitudes of strategic anticipation. We do not delve into specifics in the standard service approach, although we can do so when a company demands something specific.

We don't provide information; we offer strategic intelligence. This is the key difference. Information alone does not enable strategic decision-making. In the context of understanding the current and future business model, and therefore its innovation challenges, we carefully select critical information and analyze it to transform it into intelligence. We contextualize its significance in relation to future trends, making it actionable and valuable for strategic purposes.

The time horizon for prospective analysis at INNSAI MONITOR is 5 years, with a focus on transformation. We have chosen this horizon because it is "realistic" enough to allow practical implementation and yet distant enough to enable anticipation and forward planning.

Initially, we have focused on 5 major hypersectors: food, agriculture, tourism, mobility, and healthcare. These sectors hold significant economic in a country's GDP. Additionally, they have been carefully selected as they are interconnected, which facilitates cross-sectoral innovation.

However, it is important to note that the methodology and benchmarking approach used allow companies from other sectors to extract value from the platform's contents.

We leverage a significant advantage as we operate in an era of information overload (infoxication), where the challenge lies in the ability to discriminate and synthesize critical information.

We conduct a comprehensive meta-analysis that considers all prospective-focused studies and research carried out by major consulting firms and research institutes.

From there, our methodology identifies patterns and internal logics that connect the three levels of macro-meso-microeconomic analysis, resulting in two major outputs:

– A "simplified and visual" model to understand how innovation will shape the business model of the future.

– Identification of sources and descriptors for conducting a dynamic analysis of structural change.

It is the result of a thorough analysis process that has been validated across all sectors with nearly 5,000 executives.

These are broad sectoral challenges, where each company, based on its strategic priorities, will focus on which specific challenges it wants to address and how it wants to address them (there are many types of objectives to respond to trends, as well as various technologies that can be utilized). The determination of challenges and the most optimal way to generate solutions will depend on each company's resources and capabilities. INNSAI MONITOR provides inspiration on how companies are approaching these challenges.

As mentioned earlier, the purpose of INNSAI MONITOR is to analyze how structural change occurs in various sectors. Therefore, constant updating is not critical, as we need to allow time for relevant events to unfold before they are included in the platform. Nevertheless, our analysts filter, select, and analyze information on a daily basis, and it is uploaded to the platform on a weekly basis.

We strive to be very selective with the information we upload to the platform to avoid falling into the dreaded "infoxication" (information overload).

The strategic intelligence provided by INNSAI MONITOR should be focused on the field of corporate strategy. Specifically, we can identify three main areas of utility:

– Strategic analysis of the future.
– Strategic benchmarking of the future.
– Future business model innovation.

Companies that introduce the most disruptive innovations in their industries are those that push beyond traditional boundaries. With INNSAI MONITOR, you can explore the innovations emerging in sectors adjacent to your own and identify synergies with other players — potential partners for your innovation projects — as well as fresh ideas to inspire you. Ultimately, it enables you to understand what's happening in adjacent sectors in order to drive cross-sector innovation.

The advantage of this approach is that, on one hand, the solution you develop will be more innovative within your sector, and on the other hand, it will be much harder for your competitors to imitate or replicate your innovation. This extends its lifecycle and, as a result, increases the profitability of your innovation.

Even if your industry is not yet included on the platform, you can still use INNSAI MONITOR to perform benchmarking analysis as part of your innovation process.

Benchmarking across different sectors can help you gain a broader perspective, spark innovation, and identify improvement opportunities within your own industry. By combining ideas and approaches from various fields, you can drive innovation and growth within your organization.

Here are some ways in which benchmarking the sectors covered by INNSAI MONITOR can support your innovation efforts:

1. Identify trends and best practices: By analyzing different sectors, you can discover new trends, techniques, or approaches that may be applicable to your industry. Observing how other companies address similar challenges or seize new opportunities can inspire you to adopt best practices within your own organization.

2. Spark creativity: Exposure to diverse approaches and perspectives can stimulate creativity and help you think innovatively in your own field. Seeing how others solve problems or adapt to change can offer fresh ideas and new ways to tackle specific challenges.

3. Knowledge transfer: Studying other sectors allows you to identify concepts or techniques that can be transferred to your own industry. You may find opportunities to apply emerging technologies, innovative marketing strategies, or efficient management approaches that had not previously been considered in your sector.

Changes often originate in contexts far removed from your core business. Understanding what is happening in the macro environment and how it impacts your sector can give you a broader perspective of your reality and help you make decisions proactively. However, you can always request more specific insights. We offer a personalized subscription option, where—using our strategic intelligence methodology and infrastructure—we can tailor the content to meet your company’s specific needs.